Tech that powers your every moment
Through cutting-edge technology and groundbreaking design, we continue to redefine excellence. Pushing boundaries and reshaping the future to improve upon each minute.
It's so much more than solar
Light years ahead
First, we invented it. Then, we perfected it. Since 1976, Eco-Drive has been the leader in light, powering your watch round the clock by converting any light into life. From sunlight to night lights and fluorescent lamps to headlamps. Surplus energy is stored on a power cell to keep your watch running for months in complete darkness when fully powered. It’s 50 years of innovation that outshines all others.
100,000,000+ batteries saved from landfills
Eco-Drive’s light-powered technology eliminates the need for battery replacements. By converting light into energy, each watch helps reduce waste and supports a more sustainable future. It’s a small change that makes a big impact. Since we invented light-powered technology in 1976, Eco-Drive has saved over 100 million batteries from landfills. That commitment to sustainability still drives us to this day.
The tech that makes it tick
Our award-winning Eco-Drive technology harnesses the light all around you, natural or artificial, to efficiently power your watch. Storing the excess in a power cell, your watch can run for over six months in total darkness when fully powered. Select models, with the power-save function, can last up to seven years.
Dialed into innovation
Dialed into innovation
The Eco-Drive process starts with the dial, where we employ a revolutionary design which allows light to pass through, without sacrificing the refined beauty of each watch face. Style and ingenuity, working hand-in-hand.
Any light gives you life
Eco-Drive is powered by any light, not just sunlight. Natural or artificial. Dim or bright.
Shines, even in the dark
Your watch can run for up to 6 months in complete darkness when fully powered. Select models, with Power Save Mode, can run for up to 7 years.
Sustainably simple
Light seamlessly powers your watch without the need for battery replacements. No hassle. No waste.
Ready when you are
Ever put on your watch for a night out just to discover the battery’s dead? Not with Eco-Drive. Your watch can function for months when fully powered, even if you store it in a drawer and only wear it occasionally. Plus, it starts powering up as soon as it sees light. Complete your look with a watch that works.
Discover More Collections
ATTESA
Combining unmatched craftsmanship and technology, ATTESA delivers a luxurious fit and finish, embodying the future of timekeeping in every detail.
ATTESA
Combining unmatched craftsmanship and technology, ATTESA delivers a luxurious fit and finish, embodying the future of timekeeping in every detail.
Promaster
Embodying the spirit of adventure in the air, on land or at sea, Promaster watches live up to the values of functionality, durability, and safety while respecting the planet it’s designed to explore.
Promaster
Embodying the spirit of adventure in the air, on land or at sea, Promaster watches live up to the values of functionality, durability, and safety while respecting the planet it’s designed to explore.
TSUYOSA
Discover ultramodern sports styling with a colorful pop of personality. Our TSUYOSA collection is crafted to seamlessly elevate your look for every occasion.
TSUYOSA
Discover ultramodern sports styling with a colorful pop of personality. Our TSUYOSA collection is crafted to seamlessly elevate your look for every occasion.