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Endeavor Chrono: Live Uncharted

A bold, nautical‑inspired chronograph — sustainably powered by any light with Eco‑Drive celebrating 50 years of innovation.

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Endeavor Chrono: Live Uncharted

A bold, nautical‑inspired chronograph — sustainably powered by any light with Eco‑Drive celebrating 50 years of innovation.

Shop Now

Featured Favorites

AT8260-85A

EXCLUSIVE

(7)

Sport Luxury

Atomic Timekeeping

~~Price reduced from $675.00 to~~ $540.00

NJ0157-81L

NEW LIMITED EDITION

(1)

TSUYOSA x seconde/seconde/

Automatic

$495.00

EW5602-57D

(31)

Citizen L Bianca

~~Price reduced from $450.00 to~~ $360.00

CC4077-71Z

NEW LIMITED EDITION

(3)

ATTESA

Super Titanium™ / Satellite Timekeeping

$2,195.00

BN0200-56E

(150)

Promaster Dive

Super Titanium™

~~Price reduced from $575.00 to~~ $460.00

BY1010-57X

(24)

Tsuki-yomi A-T

Atomic Timekeeping / Super Titanium™

~~Price reduced from $875.00 to~~ $700.00

EM1203-57X

(8)

Citizen L Rainell

~~Price reduced from $575.00 to~~ $460.00

BU2013-08E

(75)

Corso

~~Price reduced from $425.00 to~~ $340.00

BJ7150-50W

NEW

(6)

Promaster Land GMT

$595.00

AQ4100-22A

LIMITED EDITION EXCLUSIVE

(3)

The CITIZEN

Super Titanium™

$3,195.00

EW2299-50A

(18)

Corso

~~Price reduced from $385.00 to~~ $308.00

CB5919-00X

(96)

PCAT

Atomic Timekeeping

~~Price reduced from $725.00 to~~ $580.00

NB6060-58X

(4)

Series8 890

Automatic

$1,395.00

CA4733-00L

NEW

Endeavor Chrono

$625.00

EG7086-57P

NEW

(2)

Fio

$395.00

NK0024-54X

(16)

TSUYOSA 60

Automatic

~~Price reduced from $625.00 to~~ $500.00

JV2000-51L

(17)

Promaster Skyhawk U830

~~Price reduced from $795.00 to~~ $636.00

BU2110-01A

(21)

Rolan

~~Price reduced from $425.00 to~~ $340.00

EO2023-00A

(74)

Promaster Dive

~~Price reduced from $425.00 to~~ $340.00

Men’s Watches

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Women’s Watches

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Men’s Watches

Women’s Watches

LIMITED EDITION

TSUYOSA x seconde/seconde/

Our latest collab offers a playful, art-driven twist of a modern icon. Limited to 3,600 timepieces worldwide.

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SHOP ALL TSUYOSA

TSUYOSA x seconde/seconde/

Our latest collab offers a playful, art-driven twist of a modern icon. Limited to 3,600 timepieces worldwide.

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TECHNOLOGY SPOTLIGHT

Eco-Drive

For 50 years, we’ve harnessed the power of light—any light—to sustainably power our Eco-Drive timepieces.

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Learn More

BN0191-55L

(205)

Promaster Dive

~~Price reduced from $475.00 to~~ $380.00

EW5600-52D

(57)

Citizen L Bianca

~~Price reduced from $395.00 to~~ $316.00

AW0092-07Q

(36)

Rolan

~~Price reduced from $395.00 to~~ $316.00

EW2702-59D

(12)

Sport Luxury

~~Price reduced from $525.00 to~~ $420.00

AT8314-53L

LIMITED EDITION

(18)

ATTESA

Atomic Timekeeping / Super Titanium™

$1,350.00

EW2710-51X

(7)

Corso Diamond

~~Price reduced from $550.00 to~~ $440.00

CB5916-59L

(45)

PCAT

Atomic Timekeeping

~~Price reduced from $750.00 to~~ $600.00

FD0004-51D

(43)

Calendrier

~~Price reduced from $525.00 to~~ $420.00

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Marvel

A fitting tribute to an icon: The Captain America 85th Anniversary boxed set.

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Disney

Mickey and friends hit the open road in a Route 66–inspired adventure.

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Star Wars

Strong, silent–and stylish: the new Boba Fett, Bounty Hunter.

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CITIZEN PARTNERSHIPS

Building a purposeful, powerful, and sustainable future.

From the birth of its Eco-Drive light technology to today, Citizen looks for ways to support and celebrate the planet.

Through a partnership with 1% for the Planet, Citizen has pledged to donate 1% of its website sales in the U.S. to support a host of nonprofit organizations focused on the environment.

Terms + Conditions

The first of Citizen + 1% for the Planet’s nonprofit partners, Everybody Solar, works to protect the environment and strengthen U.S. communities through solar-energy projects. Everybody Solar brings the gift of clean energy to the organizations that need it most: nonprofits serving our most vulnerable populations.

Citizen is joining forces with American Forests, the oldest, national nonprofit conservation organization in the United States. Founded in 1875, American Forests is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.

Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production, and challenging industry perceptions, through a suite of tools and ESG certification.

Select Citizen leather products support responsible manufacturing via the Leather Working Group.

Everyday Benefits on Citizenwatch.com

Free Shipping on Every Order

Free Returns & Easy Exchanges

Complimentary Bracelet Sizing

Buy Now, Pay Later

Virtual Try-On

Free Shipping on Every Order

Free Returns & Easy Exchanges

Complimentary Bracelet Sizing

Buy Now, Pay Later

Virtual Try-On